Yonoton Signs Multi-Year Digital Partnership with Nordic Bites Group
Partnership covers Nordic Bites Group's 350 Subway restaurants across the Nordics.
Yonoton has entered into a multi-year agreement with Nordic Bites Group Oy, the master franchisee of Subway fast food restaurant chain across Finland, Sweden, Norway, and Denmark.
Under the agreement, Yonoton will serve as the exclusive digital partner for Nordic Bites Group, delivering its omnichannel platform to more than 350 Subway restaurants in the Nordic region. The partnership represents a significant step in Nordic Bites Group’s digital transformation strategy, focused on enhancing customer experience and operational efficiency at scale.
Full service digital all-in-one platform
Yonoton’s cloud-based platform will power digital sales and operations across all customer touchpoints, including mobile ordering, self-service kiosks, point-of-sale systems, and kitchen management solutions. The platform enables centralized control of menus, campaigns, and customer data, ensuring a consistent and personalized customer experience across channels.
The rollout began H2/25 with a pilot phase in Denmark’s all Subway restaurants, followed now by phased full deployment across Sweden, Norway, and Finland.
Digital transformation across the Nordic markets
Nordic Bites Group Oy (NBG) is the master franchise partner for Subway in Finland, Sweden, Norway, and Denmark. Under its master franchise agreement, NBG holds exclusive rights to manage and develop more than 350 Subway restaurants across the Nordics. In addition, NBG’s subsidiaries — Subcom Oy, Subcom Sweden AB, and Subcom Denmark ApS — own and operate more than 100 Subway restaurants across Finland, Sweden, and Denmark.
“We see Yonoton as a strategic partner in accelerating our digital transformation across the Nordic markets. Their scalable platform and strong understanding of the QSR space enables us to enhance both operational efficiency and customer experience across all our restaurants,” said Petteri Lehtimäki, CEO of Nordic Bites Group.
Long term strategic partnership
“This agreement marks a significant milestone for Yonoton as we expand our footprint across the Nordic region,” said Yonoton's CEO Teemu Karenius. “We are proud to partner with Nordic Bites Group to support their continued growth and innovation across hundreds of Subway restaurants.”, Karenius continued.
Nordic Bites Group views Yonoton as a long-term strategic partner supporting its growth and operational development across multiple markets.
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About Nordic Bites Group Oy Nordic Bites Group Oy (NBG) is the master franchise partner for Subway® in Finland, Sweden, Norway, and Denmark. Under the master franchise agreement, NBG has the exclusive right to manage over 370 Subway® restaurants in the Nordic countries. NBG’s subsidiaries Subcom Oy, Subcom Sweden AB, and Subcom Denmark ApS own and operate over 100 Subway® restaurants in Finland, Sweden, and Denmark.
About Yonoton Yonoton is a Finland-based scaleup company providing an advanced omnichannel platform for the hospitality and entertainment sectors. Its unified, cloud-based true omnichannel solution enables digital ordering, payments, loyalty, and marketing across all customer touchpoints, helping operators increase revenue, streamline operations, and improve customer experience.
Yonoton currently operates in seven countries and serves a growing portfolio of enterprise customers across Northern Europe. Its clients include leading organizations such as Friends & BRGRS, Better Burger Society, Sodexo, Moominworld, Compass Group and Pretty Boy Wingery. The company focuses on delivering scalable, enterprise-grade solutions tailored to high-volume, multi-location businesses.
About Subway® Restaurants
As one of the world's largest quick service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries and territories in nearly 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees – a network that includes thousands of dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities. Subway® is a Registered Trademark of Subway IP LLC. © 2026 Subway IP LLC
More information:
Yonoton:
Teemu Karenius, CEO, Yonoton Oy
teemu.karenius@yonoton.com
+358 40 506 7541
Nordic Bites Group Oy:
Petteri Lehtimäki, toimitusjohtaja, Nordic Bites Group Oy
petteri.lehtimaki@nordicbites.fi
+358 40 830 9476