Customer story: Friends & BRGRS

Every Friends & brgrs restaurant now runs on one Yonoton omnichannel platform: POS, nearly 100 self-service kiosks, kitchen display system (KDS) and direct Wolt and Uber Eats integrations. The result is higher average spend per customer, a unified guest experience across the chain, and a rollout completed without closing a single restaurant.

About Friends & Brgrs

Friends & Brgrs is a Finnish premium burger chain, founded in 2014. It is known for high-quality burgers made from fresh, locally sourced ingredients and brioche buns baked in-house. The brand has grown into one of Finland's leading burger chains, with 38 restaurants across the country.

The challenge

Friends & Brgrs wanted to simplify ordering and payments across all 38 restaurants. "As our product is better burgers, the customer experience must also be better than usual," says Tuomas Piirtola, CEO of Friends & Brgrs.

The chain needed:

• One unified digital experience across every restaurant and channel, instead of separate systems.
• Freedom of choice for guests: order at the counter, at a self-service kiosk, in the app or via delivery.
• Efficient kitchen operations, with counter, kiosk and delivery orders flowing into one place.
• A future-proof, scalable platform and a flexible partner able to grow with the chain.
• A rollout with zero disruption: restaurants had to stay open throughout the switch.

The solution: one Yonoton platform for every channel

Yonoton signed a multi-year partnership with Friends & Brgrs and equipped all 38 restaurants with its full omnichannel platform. Every order, whatever the channel, now runs through one system.

Payments with partners. Card and mobile payments run on Nets (Lane 3600 terminals) and Softpay, integrated into Yonoton. With Softpay, the payment terminal works inside the screen, so no separate till is needed. Guests can pay by card or mobile at both kiosks and counters.

A rollout without downtime. Yonoton switched the whole chain during summer 2026 while every restaurant stayed open. Guests experienced no disruption, and minor issues during the rollout were resolved quickly by customer support.

Results

The biggest commercial gain is higher average spend: kiosks suggest sides and desserts at exactly the right moment, and guests add them.

• Higher average spend per customer through built-in kiosk upselling.
• A unified customer experience across all 38 restaurants and every channel: counter, kiosk, delivery and, from Q4 2026, app.
• Smoother kitchens: counter, kiosk, Wolt and Uber Eats orders flow into one KDS.
• Zero restaurant downtime during the chain-wide switch.
• Reliable operations: the till and payments have been up when needed, and settlements processed on schedule.
• Positive feedback from both staff and guests.
• Room to grow: a scalable platform ready for the mobile app and loyalty programme.

In the customer's words

"We are constantly looking for ways to improve our customer experience and the efficiency of our restaurants. Yonoton's end-to-end solution enables us to create a modern and unified digital customer experience and operating environment across all of our restaurants."

"The self-service checkout has enabled us to increase the average spend per customer and is easy for customers to use."

"It has been important for us to find a flexible partner who understands our needs and with whom we can scale the solution."

"When you can rely on the system's performance and your partners, there's room to grow and develop."

— Tuomas Piirtola, CEO, Friends & Brgrs

About Yonoton

Yonoton is an omnichannel SaaS platform for digital ordering and sales in restaurants and theme parks within 8 countries. One platform covers branded app, POS, web ordering, self-service kiosks and KDS. Clients include Subway, Sodexo, Compass Group, Moominworld, Swissport and Pretty Boy Wingery.

Partners in this project: Nets (payment terminals and acquiring) and Softpay (in-screen payment solution).

Get in touch: sales@yonoton.com · yonoton.com/contact