It is very important for us to constantly improve Moominworld’s guest experience, and technology is of course in the core of enhancing that. Through digital service we are able to improve and simplify our own processes, cut costs and collect more accurate data to run operations based on data.
Tomi Lohikoski, CEO
Moominworld is a theme park based on Moomin books by Tove Jansson. Theme park was originated in 1993 and is based in Naantali. Moominworld is one of the most visited attraction for families with children in Finland, which boasts over 200.000 annual visitors. Moominworld’s vision is to be a leading, internationally known and profitable company offering experiences and culture. The company offers high-quality entertainment services for families and companies on a sustainable value basis throughout the year.
Moominworld branded mobile solution was built on Powered by Yonoton platform. Yonoton’s digital platform offers efficient and innovative tools for the park environment for the benefit of Moominworld and its guests. By bringing in fast mobile payments, smart wristlets, new ways of communication, marketing, mobile positioning and analytics to be able to improve overall customer experience. Also mobile ticketing will be brought to Moominworld’s digital service. Application was launched for the summer season 2020.
Yonoton is a versatile SaaS-platform that manages digital ordering and purchase processes. Yonoton’s revenue-driven technology is designed truly flexible and scalable to provide the perfect fit for various needs within the scope of different venues ranging from global restaurant and night club chains to theme parks and mass events.